Better copy? YES PLEASE!
Let’s face it:
As a Voice Actor (or “talent” or “artist” or however you prefer to be known) saying the words is our bread and butter. For those of us who say words for the broadcast realm and have to deliver a message in :15, :30, or :60 seconds (or less than those, if you have to leave room for local tags and so forth) for our job to be truly effective, we have to rely on the written copy. Here’s an article I tripped across today via Twitter that offers tips to create more effective copy:
Tagged with: Copy
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